"Honesty is the best policy- when there's money in it."- Mark Twain
Some may call it the big bad wolf of media, some may call it
the best thing since One Direction* but all we know for certain is that
commercial media dominates what we see, hear and listen to.
I think I’d like to start this review with answering a
question posed in the lecture. Can commercial media deliver on both commercial
(profit) and social functions (public trust)? Simply put, no. Jerry Maguire
springs to mind when I think of the big boss of channel 9, b105 or even the
Courier Mail. “Show me the money, SHOW ME THE MONEY!” I reckon it’s a pretty
fair depiction. Ah yes, you might say, they can be out for profit, who can
blame them, but they can be reliable too. May I simply direct your attention to
current affairs programs such as Today Tonight. You don’t have to be linguistic
god or even a high school graduate to understand the fact their “reports” are
pure gobbledygook. (Windows synonyms you never cease to surprise me) I for one would not even listen to, let alone trust, their obsolete drivel. So I think
it’s fair to say that commercial media is out for one thing, and it’s
definitely not the public trust.
So, how do they satisfy this green eyed monster? Advertising
and/or subscription. Using television as an easy example, let’s assume we’re
talking about free to air television like channel 10. The only way they’re
going to get money is through advertisement spaces purchased by companies, what
makes McDonald's or ProActive want these spaces? What ever gets the most viewership, what makes
people want to watch a program? If it’s new, live or unfortunately, if it oozes American. What the audience wants is what
the broadcaster wants. Even in the news, instead of airing the same old poverty
in Africa, commercial companies are dictated by audience demand to see Zac
Efron shirtless on his apartment balcony. Popularity is everything when
advertisement deals depend on the ratings of a program. I think this will see
an increase of entertainment infused news reports, such as ‘The Project’ and
less of hard hitting news seen on the ABC and SBS.
So this week’s analysis has probably cut into next week’s
analysis of public media but that’s ok. I’m sure I’ll have some more amateur
knowledge to corrupt the minds of my surprisingly large Russian audience with
by then.
I know you would rather not be reading this but stop Russian to the end... *ba-doum-chh*
Wow. Bye.
From my-dad-wouln’t-even-of-laughed-then.
*Please Note: I do not
in any way shape or form support this boy band fad. I never had, nor will I
ever, camp out to catch a glimpse of their hair sprayed, glitter infused
frullets whilst screaming at ear shattering decibels. If you are one of these
tweenage expletives stop corrupting every form of commercial media with your
ridiculous hysteria. Rant concluded.